The Growing Variety of Social Platforms

There are a couple of interesting stats and info in this article [link below] all about the increasing variety of online social media platforms and networks…

“Social networks are just one kind of social media. There are lots of others, such as blogs, wikis, video sharing and peer-to-peer networks, ratings systems, consumer reviews and micro-blogging tools…”

Full article: http://adage.com/digital/article?article_id=125708

Ad Age- What Is Marketers’ Biggest Challenge When It Comes to Social Networks?

Great article up on Advertising Age today answering some key questions regarding marketing campaigns on social networks. There is also an interesting break down of a Disney campaign towards the end. Check it out here: http://adage.com/digital/article?article_id=125712

One snippet from the article: “…the keys to being successful within social networks is not to continually hit consumers over the head with a marketing message but rather to maintain a steady stream of contact with them. “

Ad Age Feature: Engagement Challenges for Social Media

Advertising Age is making the claim in a recent article “Never mind the buzz: social nets get small share of consumers’ time.” With increasingly accurate metrics and studies continually being released like the OPA stats mentioned in this Adage article, it is more crucial than ever for agencies and brands to build social networking strategies which feature truly engaging content and features that keep consumers interested.

Full article: http://adage.com/digital/article?article_id=125623

MediaPost Commentary: Ways Agencies Aren’t Walking The Walk Of Social Media

MediaPost recently published this interesting commentary on agencies and their understanding of the online social media landscape…

The article touches on a variety of topics including the the recent controversial TNS study which pointed out how major agencies are blowing it with major campaigns on social media platforms.

One interesting quote from the commentary: “The study, which is the result of 71 phone interviews with marketing people in the U.S., Canada, France and the U.K., found that agencies are still mostly concerned with using social media as a viral blast technique, when, to some extent, the real action is in conversations, good or bad, about a company’s products and services.”

The article goes on to discuss how major agencies are generally talking the talk but not walking the walk, as they launch company blogs and social networking profiles which are rarely updated or host any interesting content.

Full article: http://blogs.mediapost.com/social_media_insider/?p=5

Projected Social Network Ad Spending…

According to eMarketer, ad spending within the ”Social Network” category is projected to exceed $2.7Billion by 2011.  The question is…Will this spending spree continue if advertisers do not harness the true power of social networking and reap the benefits of the platform?  We would venture to say “no.” 

Introductions…

We are the SocialBee’s, social networking addicts and experts.  With more than 4 years experience on the inside of a premiere “social network” we know the in’s and out’s, the do’s and don’t’s and the latest and greatest innovations in the world of social media. 

This blog is intended to give you a peak under the hood and provides us the opportunity to offer some much needed consultation.  Truth is brands are lost within the social media landscape and we, the SocialBee’s, can help you and your brands navigate the maze and drive results.

Come and visit frequently for news, updates, tips, tricks, case studies and more.

Best,

SocialBee’s