American Airlines Random Facebook Widget

-interesting idea, but I have to wonder how many Facebook users would actually be interested in a widget like this- American Airlines might be setting themselves up for disappointment with this initiative…

“The widget, dubbed Travel Bag, offers features that let Facebook friends share personal tips and experiences through tools like Favorites, Travelogue, and Trip-O-Vent. American Airlines hopes that by learning more about consumers, it will be able to provide relevant information about services and destinations, rather than deliver a bunch of postal junk mail or email spam.”

Full article: http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=79237&Nid=40826&p=908552