Check this site out, My Starbucks Idea (http://mystarbucksidea.force.com/home/home.jsp). If you are a Starbucks fan, this is the place for you to visit. They have created a community that collects ideas from Starbucks patrons, while others vote on what they think are the best ideas. Starbucks promises to keep the My Starbucks Idea’s that have been implemented.
Some of the ones that stood out were:
- Birthday Brew – A free Starbucks on your birthday
- Punch Card – A reward system that gives a free drink after “x” number of purchases
- Automatic Order via Swipe Card – Frequent users can upload their regular Starbucks beverage of choice that gets instantly sent to the register
1 response so far ↓
stillhere4u // November 13, 2009 at 3:27 pm
I am concerned about Starbuck’s strong-arm tactics and the scripted “conversations” used on customers to sell the new product. They show a rather sad view of the customer (as well as other people). I strongly recommend the following blog’s post: http://deligentia.wordpress.com/2009/11/13/starbucks/