Ad Age- What Is Marketers’ Biggest Challenge When It Comes to Social Networks?

Great article up on Advertising Age today answering some key questions regarding marketing campaigns on social networks. There is also an interesting break down of a Disney campaign towards the end. Check it out here: http://adage.com/digital/article?article_id=125712

One snippet from the article: “…the keys to being successful within social networks is not to continually hit consumers over the head with a marketing message but rather to maintain a steady stream of contact with them. “